Three decisions to make on virtual goods

Eric Ries, one of the IMVU founders, has posted an excellent piece on three key questions to ask yourself when thinking of virtual goods models:

  • User-generated content (UGC) or first-party content?
  • Subscription or a la carte payments?
  • Merchandising or gameplay?

I’m finding the amount of Habbo references interesting, but then I would assume that every virtual goods startup has used the service as a reference.

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