Raph just blogged about Just Leap In – a new embeddable 3D world client.

In addition to agreeing on Raph’s comments about the high barrier of entry to authoring content on a world with 3D assets looking like this (see the video below), the demo video made me wonder what purpose has the product been designed for? The demo video has zero social interaction. This, combined with the technical mumbo jumbo for the content authoring, makes me think the project is run from purely technical perspective and nobody has thought the users as part of the design process. Sad, really. I thought the collective wisdom for building virtual worlds would soon have reached the point where neutron bomb worlds are the way of bye bye.